Announcing the 2025 Customer Experience (CX) Award Winners

The Communications, Space and Technology Commission (CST) announced that the Saudi Telecom Company (STC) and Etihad Jawraa Telecommunications and Information Technology Company (Lebara) have won the Customer Experience CX Award 2025. STC received two awards: Best Customer Experience in Mobile Telecommunications Services and Best Customer Experience in Fixed Telecommunications Infrastructure Services. Meanwhile, Lebara won the award for Best Customer Experience in Mobile Virtual Network Operator Services. The awards aim to enhance user experience, improve service quality, and promote healthy competition among telecommunications service providers in the Kingdom.

The two awards were received by STC CEO Eng. olayan alwetaid, while Eng. Yasser Alkhuwaiter received Lebara Mobile award as its CEO and representative, reflecting the high level of competition in the telecommunications sector and the providers’ strong commitment to improving the services offered to users.

CST explained that award results were based on several key performance indicators derived from periodic customer experience surveys, including the Customer Satisfaction Score (CSAT), Net Promoter Score (NPS), Customer Effort Score (CES), as well as the number of complaints received by the CST per 100,000 subscribers.

These efforts CST ongoing commitment to enhancing transparency in the ICT  sector and fostering positive competition among service providers, ultimately improving user experience and elevating the quality of telecom services across the Kingdom.

For more information about the Customer Experience (CX Award)